Primitive

Primitive was founded by Paul Rodriguez in 2008 as a retail store front in Encino, California. Through a unique collection of hard to find items, Primitive quickly gained traction and amassed quite the loyal following. A Primitive apparel line wasn't far behind, and then in 2014, introduced a line of Primitive decks with a group of skaters which continually push the boundaries of technical skating.
Primitive was founded by Paul Rodriguez in 2008 as a retail store front in Encino, California. Through a unique collection of hard to find items, Primitive quickly gained traction and amassed quite the loyal following. A Primitive apparel line wasn't far behind, and then in 2014, introduced a line of Primitive decks with a group of skaters which continually push the boundaries of technical skating.