Prime Skateboards was formed by Mark Oblow and Kris Markovich in 1993 after Color Skateboards dissolved. Kris brought a few Color team riders with him in the process and with the brand being backed by World Industries ran into the late 1990s. Prime was also the name of the wood shop which developed and manufactured all of World Industries' shapes in the 1990s before Dwindle moved it's deck production to China in the early 2000s.