GX1000 started as videos by Mike Hubert and filmer Ryan Garshell that featured raw city street skateboarding from the likes of Alex Davis, Brian Delatorre, Jake Johnson, Jordan Trahan, Marius Syvanen, Stevie Perez and Yonnie Cruz all filmed exclusively on the classic skateboarders video camera, the Sony VX1000. GX1000 has gone on to collaborate with Thrasher magazine and produce their own range of clothing.