Nike Skateboarding was launched in 2002 with an initial team of Richard Mulder, Danny Supa, Reese Forbes, and Gino Iannucci. The idea behind Nike SB was to produce limited edition colorways with creative stories behind the shoes. The idea worked, and got sneaker collectors clamoring, and every other shoe company mimicking limited edition colorways. Today, Nike SB still manufacturers limited edition colorways in addition to a full line of footwear, apparel and accessories.